From the analysis of the categories, we can say that the number of visitors is
composed for the biggest part by musicians (professionals, amateurs,
music lovers, students, schools of music and teachers). These 6 categories
represent the 57,5% of visitors that together with the 6,5% of the trade means
that the exhibitors of Cremona Musica always get in touch with a qualified and
very interested public.
4 good reasons
to exhibit at Cremona Musica International Exhibitions
High qualified and very intersted public
An internationalized exhibition!
Cremona Musica is one of the most internationalized exhibitions. We could reach this result thanks to the continuous international promotion done by CremonaFiere: presentations to the major foreign markets, targeted communications to international professionals, relationships with important musical institutions and an high level buyer program.
Cremona Musica is known at global level
The figures related to the provenance of foreign visitors confirms that the public of Cremona Musica come from the 3 most important continents for the music sector. This means that the exhibition is well know at global level, and recognized by the professionals as the world wide most important marketplace.
Professional and amateur musicians will meet in Cremona!
The interest in the exhibitions is confirmed also by one of the most significant category of visitors: the musicians. If we analyze the professional musicians category, we find out that 52,5% of them are stringed instruments players. The percentage of amateur musicians is instead well distributed among the different instruments, this means that Cremona Musica is focused on professional but also on amateurs: a very interesting market share of the field.
Professional musicians
Amateur musicians
The intense communication activities and the results achieved
The figures of the 2017 press review confirm that the exhibitions get a lot of attention from the media. A big part of the releases are from
the web; this is very important because today a lot of people get information through the internet, so it is fundamental to be present on
the main and most followed online channels. Also the number of newspapers and generic magazines is growing, thank to the rich programme of the two exhibitions, which gets the attention also of a non professional public.
