From the analysis of the categories, we can say that the number of visitors is
composed for the biggest part by musicians (professionals, amateurs,
music lovers, students, schools of music and teachers). These 6 categories
represent the 65% of visitors that together with the 5% of the trade means
that the exhibitors of Mondomusica always get in touch with a qualified and
very interested public.
5 good reasons to exhibit at Cremona Musica International Exhibitions
1. HIGH QUALIFIED AND VERY INTERESTED PUBLIC
2. CREMONA MUSICA CREATES BUSINESS
HAVE YOU DONE BUSINESS WITH ANY OF THE EXHIBITORS?
This question is important to catch the commercial effectiveness of the exhibition. An high percentage of visitors (59%) expressed to have done business in the fair or are thinking to do it. This figure underline that Cremona Musica is a very effective marketplace, where both visitors and exhibitors have the concrete opportunity to do good deals.
3. AN INTERNATIONALIZED EXHIBITION!
Cremona Musica is one of the most internationalized exhibitions. We could reach this result thanks to the continuous international promotion done by CremonaFiere: presentations to the major foreign markets, targeted communications to international professionals, relationships with important musical institutions and an high level buyer programme.
CREMONA MUSICA IS KNOWN AT GLOBAL LEVEL
The figures related to the provenance of foreign visitors confirms that the public of Cremona Musica come from the 3 most important continents for the music sector. This means that the exhibition is well know at global level, and recognized by the professionals as the world wide most important marketplace.
4. PROFESSIONAL AND AMATEUR MUSICIANS WILL MEET IN CREMONA!
The interest in the exhibitions is confirmed also by one of the most significant category of visitors: the musicians. If we analyse the professional musicians category, we find out that 41% of them are stringed instruments players. The percentage of amateur musicias is instead well distributed among the different instruments, this means that Cremona Musica is focused on professional but also on amateurs: a very interesting market share of the field.
Professional musicians
Amateur musicians
5. THE INTENSE COMMUNICATION ACTIVITIES AND THE RESULTS ACHIEVED
The figures of the 2016 press review confirm that the exhibitions get a lot of attention from the media. A big part of the releases are from
the web; this is very important because today a lot of people get information through the internet, so it is fundamental to be present on
the main and most followed online channels. Also the number of newspapers and generic magazines is growing, thank to the rich programme of the two exhibitions, which gets the attention also of a non professional public.
