At Cremona Musica, exhibitors enter into direct contact with highly qualified visitors (professional and amateur musicians, collectors, enthusiasts, students and teachers of music schools, etc.) with a strong interest for the products on display. 20% of visitors come from abroad, that means that exhibited products can be discovered by a wide international audience. All this is possible thanks to CremonaFiere ongoing projects, such as: targeted communication actions, international promotional programs, the incoming buyer program and the strengthening of an international network of contacts with worldwide important musical institutions.
The accordion exhibit repertoire will be enriched by several events to train, entertain and improve playing techniques. These interesting and important music and cultural moments will be fundamental to attract a selected and qualified audience who will for sure appreciate the high-value of the event.