Pianostreet: «The Media Lounge Debut and a World Gathering in Cremona!»

Cremona again marked its presence as the world capital of instrumental music exhibitions with the 2017 edition of the Cremona Musica which combined top level artists, manufacturers, academia and pedagogy. With 180 programmed events during three days (September 29 until October 1), Cremona Musica covers every aspect of the interacting and delicate zones where the market, competence and public get to meet. In creating such a specialized meeting point for professionals in Europe, Cremona Musica not only wishes to analyze the state of the of the market but also more importantly, actively shapes culture. Therefore the object of growth and development is essential and evident.

The piano part – called Piano Experience – has an aim to pursue a commitment in promoting the acoustic piano and thus offered a rich program of top level pianists performing in concert programs organized by outstanding instrument brands such as Bösendorfer, Steinway, Yamaha, Steingraeber and Fazioli. Along with these, other brands were also presented in the grand exhibit area with an opportunity for the public to play and try out the latest model innovations. The public could also enjoy Masterclasses, this year conducted by Accademia Santa Cecilia and renowned performers. A special treat were play-along sessions with famous artists open to the public. As usual, special attention was given the the recipients of the Cremona Music Awards which 2017 were violinist Ivry Gitlis, writer/author Stuart Isacoff, composer Giovanni Sollima and the institution for higher musical studies; Accademia di Santa Cecilia.

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